Sarah Willard Couture

Wedding Dressmaker Designer of the Year

Wedding Dressmaker Designer Of The Year - A Win For Sarah At The Wedding Industry Awards

Sarah ShorttComment

WE DID IT!!!. We won it !!  (Finally!) Wedding Dressmaker Designer of the Year at tThe Wedding Industry Awards! Whoop!

Our couture bridal business has reached the National finals of the Wedding Industry Awards for four years in a row, and so Mr Couture and I put on our finest rags and headed for the big smoke. And enjoyed an amazing evening at the Cafe De Paris in Piccadilly. There's one thing for certain, the TWIA brigade definitely know how to put on one heck of a party! 

So the rest of the evening is a bit of a blur! Apart from trying to negotiate a staircase in heels after too much fizz to collect this stunning trophy. 

TWIA National Trophy 2017 Wedding Dressmaker Designer of the Year

The following morning we sat down to read our voter feedback. It's often an emotional moment, but ladies you reduced me to happy tears! Here's what the brides of 2016 had to say:

“Sarah truly understand my idea for an elegant classic couture dress, and made the dress exactly as I envisioned it. Her advise regarding material and cut of the dress was superb. I knew from her collection that she would be my ideal designer for what I had in mind, and she didn’t disappoint at all.”

“The moment I entered Sarah’s shop I knew I would find the dress of my dreams.The shop was different from any other bridal shop I went to,filled with creative and original dresses and the added details of buttons and thread lying around.Sarah was so friendly and exciting!After discussing what I was looking for a trying on numerous samples I honestly felt like Sarah knew what I wanted and what would suit me more than I did myself! She created the most perfect dress and visiting the shop was a joy!”

“Sarah did an amazing job for my dress and my mum’s outfit. We both felt truly spoiled by the experience and were sad when it was over because we enjoyed the whole process so much! Sarah was so friendly and clearly talented, we felt she understood exactly what we wanted and made fantastic suggestions. I had an incredible response to my dress at the wedding, much better than I could’ve imagined. I felt completely comfortable in my dress. I wouldn’t hesitate to use Sarah again. Highly recommended.”

“Sarah was fabulous, showed a genuine interest in me and my day and was always available. It was lovely having a dress designed and made just for me and any ideas I had were always taken on board and incorporated into the design. The whole process from start to finish was very exciting and always felt special.”

“Sarah made me feel completely at ease from the moment I met her. She made suggestions and the whole process was so easy and stress free.”

“Sarah was amazing. I told her what I wanted in the style of my wedding dress and she made it. It was very fitted and backless and It fit like a glove and the tailed flowed at the back just how I wanted it to. I had so many comments not just from guests but from strangers as I was going into the registry office in Stafford. I am so particular with what I wear I was so confident that Sarah would make exactly what I wanted. The dress was amazing, stunning, and I felt so special, Thanks to Sarah”

"It was a wonderful ’experience’ to work with Sarah as we evolved the design of my outfit together - nothing was too much trouble. I felt comfortable and relaxed during the whole creative process; she kept me informed at every stage, she made me feel good and we always had fun. Quite a joyous experience.” 

“Sarah is amazing. She understands exactly what you are thinking and interprets your ideas into a stunning dress and with wealth of experience she help you create the perfect dress for you. Totally bespoke. The quality of her work is outstanding. I would recommend Sarah to everyone. She makes you feel so comfortable and gives so much time to you and makes you feel so special. You never feel rushed or that you have taken too much of her time.” 

“Sarah was incredible, from the moment I walked into her shop, I knew that I was in extremely professional and talented hands. Within about 20 minutes Sarah had designed my dream dress, I received a gorgeous hand drawn design to take away with me which I’ll frame and hang up, as its totally gorgeous. Sarah kept me informed and I felt totally at ease and included in the design process. I could not have asked for more from her. My dress was incredible, so many lovely comments from our guests."

“Working with Sarah to design & develop my dress was without doubt the most enjoyable experience of planning my wedding. I knew I wanted something unique, stylish & ’vintage with an edge’ & I wanted to show my shoes off but that’s all I knew! Sarah interpreted this patchy brief with talent, flair, & patience. The result exceeded all expectation. I loved wearing my dress, it fit perfectly & I felt special & beautiful. The groom cried & his mates are still talking about it - that’s how good it was!”

“I have definite ideas of style that aren’t always easily understood by others. My brief was a tough one - a two piece with pockets that was super comfortable but also made me look fabulous. It needed to be edgy and modern with a bit of boho thrown in. It had to be a wedding dress without being ’weddingy’!! Sarah patiently extracted my ideas to gain an understanding of what I wanted whilst also guiding me on what would and wouldn’t work. The outcome was truly unique & amazing! And a lot of fun!”

“Sarah totally understood what I wanted for the day and was always offering ideas. My dress was original and I felt really special wearing a dress that was made just for me.”

“The originality of my dress was unlike any other dress I had seen before (and there were a lot!) I knew it was original and was designed and created with real care and love. She was able to sketch out what I was describing putting the picture in my head onto paper, a real expert. Sarah herself was so friendly and warm but she also had a real buzz for her work and I could feel the energy coming from as the dress evolved. I honestly looked forward with excitement to the appointments with Sarah and miss visiting the shop. The shop its self is an Aladin’s cave of buttons, pearls and vintage charm. I couldn’t stop looking around in awe whilst I was there. Thank you Sarah, I’d lost all hope of finding an original dream dress before I found you.” 

A huge thank you to our wonderful bride who took the time to vote for us, it really does mean the world. And to The Wedding Industry Awards for recognising that it is about providing an honest award that recognises quality and customer satisfaction regardless of the size of your business. It enables the little guys to compete on an even playing field, which makes winning a national award possible for a passionate artisan like me! 

So we'll celebrate for a while, but we won't let it go to our head. Winning an award does bring lots of opportunities, but don't worry we won't let it go to our heads! There's some beautiful dress designs to be created for our bespoke brides this year and we can't wait to get sewing. 

With lots of love,

The award winning and somewhere over the moon but back soon Couture Girls