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Sarah Willard Couture

What a year! 2017 was the best year ever!

Sarah ShorttComment

Wow! What a year that was! So many lovely brides, and some stunning bespoke designs await for 2018!

2017 has been a rollercoaster of a year, but we wouldn’t have it any other way. It began with a big shiny award... (drumroll required!) Wedding Dressmaker Designer Of The Year at The Wedding Industry Awards .

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That was swiftly followed by a studio move in February that made us nervous, but in the end was one of the best decisions we’ve ever made and has meant that we have the most tranquil work environment and the prettiest space for you to visit. And I get to walk and dream in the garden most days.

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 Sugnall Studio

Sugnall Studio

Our bridal separates collection has gone down incredibly well, as have our ready to wear evening wear tops that sold well not only in the UK, but have been also sent across the pond to America and around the world to Australia! We're proud to now be a member of the Make It British community. 

On a balmy evening in May we took part in a charity fashion show at Eccleshall Church with the " A team" -  Anna, Laura, Summer and Tash,  you were amazing! It was a lot of fun!

We’ve been involved in some stunning inspirational shoots organised by members of the Fine Art Wedding Boutique. We’ve been featured in major wedding blogs, and even on Channel 4’s Escape To The Chateau. We can now add “as seen on TV”!

 Image by Bowtie and Belle Photography for the Fine Art Wedding Boutique

Image by Bowtie and Belle Photography for the Fine Art Wedding Boutique

 Image by Sara Cuadrado

Image by Sara Cuadrado

We became more than a little addicted to Instagram! Oops! We’ve connected with so many like minded creatives around the world and it’s a constant source of inspiration. Here are our most popular nine instagram posts from 2017. Most loved were glimpses of work in progress on bridal separates in our new studio, taken on my trusty Nikon on days when the light has been simply magical and I just had to grab a camera, record it and share it with you. We are so proud be be artisans and we really do make everything by hand ourselves! Oh and dreamy back details from inspirational shoots we’re well received too ~ I’m a bit obsessed with what happens at the back of a dress too... buttons, roses, lace cutouts and appliqué, soft silk ribbon ties...

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We were blessed with creating some of the most beautiful dresses we have ever made, and we’re so lucky to work as couture designers and dressmakers, we really do have the best job ever!

So a huge thank you to our wonderful brides who put their faith in us to create the most important dress of a lifetime, our loyal couture customers, our families for enabling us to sew through the summers, and to everyone who likes our posts and follows us, tells their friends about us and supports this artisan business.

Simply can’t wait to see what 2018 brings! Wishing you all the Happiest New Year!

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