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Sarah Willard Couture

"Ultra Violet" ... Pantone Colour of the Year 2018

Sarah ShorttComment

It's here! Pantone have recently announced the colour of the year for 2018, and it's a purple not seen on the visual spectrum! I know... seriously!

Here's what Pantone had to say:

"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own."

 A mystic shade with visions of the future, this isn’t cadbury’s purple. It’s greyer than that, bluer than plum, aubergine and fig, and reminiscent of a  dark lavender. And 

“the intrigue of what lies ahead, and the discoveries beyond where we are now”

seems an appropriate sentiment for a wedding. 

So how do you incorporate this other-worldly and potentially tricky hue into  a wedding colour scheme? Well can I suggest that you stop and think before you order that full on purple marquee lining or a tribe of bridesmaids dresses? A little of this vibrant hue goes a very long way, (you'll see the board I've been pinning on Pinterest illustrates that.)

 But all is not lost, Ultra Violet can add  wonderful accents when used in small amounts in a  neutral colour scheme.

 Dark and Delicate, a  blog on Rock My Wedding. Photo by Sunshine Photography 

Dark and Delicate, a  blog on Rock My Wedding. Photo by Sunshine Photography 

Think of springtime flowers, hyacinths, bluebells, honeysuckle, delphinium and lavender. Hydrangeas, sweet peas and thistles too. It looks wonderful with moody florals and jewel brights, but a few in a  cream or blush bouquet would be wonderful. And then there’s fruit on a cake - blueberries, blackberries, blackcurrant macarons too.

 Flowers by Breige | Light and Lace Photography

Flowers by Breige | Light and Lace Photography

 Indigo Silk Ribbon, Kate Cullen Styling

Indigo Silk Ribbon, Kate Cullen Styling

 Flowers By Breige | Light and Lace Photography

Flowers By Breige | Light and Lace Photography

Or a soft silk ribbon trailing form a jewel bright bouquet perhaps? Quartz and amethysts, an unexpected purple calligraphy ink on ivory handmade paper, watercolours on invitations? So many things spring to mind.

So don’t discount this purple hue with its connotations of the future - I can’t wait to style with it. Happy wedding planning.

Sarah Signature