Sarah Willard Couture

About Sarah

"This incredible artisan..."


Sarah is absolutely passionate about fashion and couture (and could talk for hours about it if you let her!) She’s lots of experience, bags of enthusiasm and has her dream job running her atelier. She’s won several fashion awards including Wedding Designer Dressmaker of the Year 2017 at The Wedding Awards!


Sarah is renowned for simple and uncluttered classic elegance, and excels in subtle detailing. Tiny pearl buttons, delicate appliqué and light catching crystal beadwork are all mixed to create soft and pretty designs in the finest fabrics. 

When she’s not creating beautiful clothes you’ll find Sarah out walking her faithful Doodledog in her favourite wellies, ferrying her daughter to her much loved (and apparently also available in white!) pony and rustling up meals for family and friends.

"Sarah made me the perfect dress for my special day. It was all I asked for and more."

"From the moment I met Sarah in her beautiful showroom I felt we were on the same wavelength. Her talent and enthusiasm immediately put me at ease and she quickly translated the vision, in my head, of my perfect wedding dress into a beautiful reality."


If you have an idea for a dress that you would like brought to life, or if you simply cannot find what you are looking for, Sarah undertakes a limited number of bespoke commissions too.  For further information please contact us.